Audience Research

Run AI persona interviews at scale.
Get decision-ready insights fast.

Create a study, build your interview guide, generate a persona pool, execute interviews, and review structured insights, with progress tracking, clear status, and exports your team can use immediately.

Workflow
Study → Export
Study
Guide
Personas
Execute
Insights
Export / Assets
StatusRunning
Progress42%
Queued2
ETA6m
How it works

From study setup to exports in a single flow.

A repeatable workflow for modern audience research: structured inputs, execution visibility, and outputs that travel across teams.

  1. 1
    Create a study
    Define your objective, pick a study type, and describe what you’re testing.
  2. 2
    Build your interview guide
    Use structured question types so responses stay consistent and analysis-ready.
  3. 3
    Generate and manage personas
    Create a persona pool with demographic and trait filters for better coverage.
  4. 4
    Execute with visibility
    Monitor completed vs total, progress %, status, and estimated time remaining.
  5. 5
    Review insights + export
    Open a structured report, then export outputs in formats your team can use.
Product proof

Screens, structure, and operational readiness.

Efficient step-by-step workflow: structured inputs → live progress → insight reports → exports and shareable outputs.

Interview guides designed for repeatable signal.
Open-endedMultiple choiceRating
Guide Builder

Interview guides designed for repeatable signal.

Turn messy prompts into structured research instruments. Keep questions focused, required when needed, and formatted for downstream analysis.

  • Multiple question types for consistent responses
  • Clear structure that scales across persona pools
  • Built to support exports and reporting
What you get
Open-endedMultiple choiceRatingYes/No
Persona pools that match the audience you need.
FiltersPool sizesReuse
Persona Pool

Persona pools that match the audience you need.

Generate and manage AI personas based on filters and criteria, then reuse pools across studies to iterate faster.

  • Generate personas from criteria
  • Manage pools for coverage and comparison
  • Designed to scale from small to larger runs
What you get
FiltersPool sizesReuse
Execution you can monitor, not guess.
Completed/TotalStatusETA
Execution Dashboard

Execution you can monitor, not guess.

When interviews run at scale, clarity matters. Track the state of your study while it’s running, not after it finishes.

  • Progress and completion tracking
  • Clear status for operational confidence
  • ETA and reliability signals
What you get
Completed/TotalStatusETA
Insights formatted for decisions, not screenshots.
SummaryThemesMetrics
Insights Viewer

Insights formatted for decisions, not screenshots.

Get a structured report that’s easy to read, easy to share, and designed to travel across teams.

  • Executive summary and key findings
  • Themes and sentiment analysis
  • Quantitative metrics to support prioritization
What you get
SummaryThemesMetrics
Exports & artifacts

Outputs that leave the platform.

Export structured insights (PDF, Markdown, CSV, JSON) and optionally generate marketing and product assets based on the completed report.

PDF
Shareable report export generated as an asynchronous job.
ExportRepeatableAuditable
Markdown
Human-readable report you can drop into docs, wikis, or version control.
ExportRepeatableAuditable
CSV
Analysis-ready rows for BI, spreadsheets, and pipelines.
ExportRepeatableAuditable
JSON
Structured outputs for apps, scripts, and downstream automation.
ExportRepeatableAuditable

Generate marketing and product assets (coming soon...)

When the research is done, the work shouldn’t just begin. Turn insights into ready-to-use first drafts your team can edit and ship.

Product Marketing Document (PMD)
Marketing narrative and positioning grounded in your insight report.
GenerateDerived from report
Product Requirement Document (PRD)
Structured product requirements your team can refine and build from.
GenerateDerived from report
Use cases

Built for teams that need signal fast.

Run studies repeatedly with structure, visibility, and outputs that hold up in real decision cycles.

Concept testing
Compare reactions, objections, and clarity before you build.
Ad creative
Pressure-test messaging and positioning across persona segments.
Pricing research
Explore willingness-to-pay, trade-offs, and value perception.
UX feedback
Identify friction, confusion, and expectations in flows and prototypes.
Brand research
Surface perception, differentiation, and trust drivers.
Ready when you are

Move from question to decision faster.

If you’re running research in spreadsheets, slide decks, and ad-hoc prompts, this workflow will feel like a step-change in speed and repeatability.